How to Write an Introduction for a Biology Research Paper

How to Write an Introduction for a Biology Research Paper You may be wondering how to go about writing an introduction to your Biology research paper that will work for you, and catch the attention of your readers. The easiest way would be to ask for help from our writers. Using our services to get the required assistance. Our skilled writers have already helped thousands of students, experiencing all types of difficulty with their essay papers, to sort out their most annoying problem. Most of the students who ask for help from our experienced writers are those who usually have not had the time to complete their essays, while others lack the writing skills that are necessary to appropriately complete the essay papers. Those students who do not want to go through the hectic process of completing their papers also find the right kind of help at this firm. We turn the hectic times that the students experience into a calming experience, which they can benefit from. The time, while our writers prepare a paper for you, can be used for socializing with family and friends, or spending time on favorite sports hobbies and other pastime. You can be sure that your order will be completed in time, and you will have an example of a great paper, that you can use for studying. Having already helped and assisted students for many years, this organization is one of the best, equipped with resources and experience to help you until you are completely satisfied with the results. When you actually see the quality of the papers that you purchase from our company, and the reasonable amount you pay for the service, you will realize how convenient it is to work with us. Even with the high quality you can get from our service, it is nonetheless affordable for any student. In short, the money paid for our papers are always kept at the minimum, while the quality is maintained at the maximum. We make sure that all papers are written considering all the instructions given by you, and that every paper is free of plagiarism. Moreover, if you are not completely satisfied with your paper after you have received and reviewed it, do not worry much and tell your writer to revise the paper. If your revision instruction correspond to our Revision Policy, the writer will make the needed changes for free. Some companies put you through a lengthy process to get a revision and charge extra. With us, you simply log-in in and request the revisions pointing out what you specifically need revised, and it will be done at no charge. You can enjoy professional Biology research paper help from our highly qualified writers hired by CustomWritings.com!

How to Calculate Mass Percent Composition

How to Calculate Mass Percent Composition This is a worked example problem showing how to calculate mass percent composition. Percent composition indicates the relative amounts of each element in a compound. For each element, the mass percent formula is: % mass (mass of element in 1 mole of the compound) / (molar mass of the compound) x 100% or mass percent (mass of solute / mass of solution) x 100% The units of mass are typically grams. Mass percent is also known as percent by weight or w/w%. The molar mass is the sum of the masses of all the atoms in one mole of the compound. The sum all the mass percentages should add up to 100%. Watch for rounding errors in the last significant figure to make sure all the percentages add up. Key Takeaways Mass percent composition describes the relative quantities of elements in a chemical compound.Mass percent composition is also known percent by weight. It is abbreviated as w/w%.For a solution, mass percent equals the mass of an element in one mole of the compound divided by the molar mass of the compound, multiplied by 100%. Mass Percent Composition Problem Bicarbonate of soda (sodium hydrogen carbonate) is used in many commercial preparations. Its formula is NaHCO3. Find the mass percentages (mass %) of Na, H, C, and O in sodium hydrogen carbonate. Solution First, look up the atomic masses for the elements from the Periodic Table. The atomic masses are found to be: Na is 22.99H is 1.01C is 12.01O is 16.00 Next, determine how many grams of each element are present in one mole of NaHCO3: 22.99 g (1 mol) of Na1.01 g (1 mol) of H12.01 g (1 mol) of C48.00 g (3 mole x 16.00 gram per mole) of O The mass of one mole of NaHCO3 is: 22.99 g 1.01 g 12.01 g 48.00 g 84.01 g And the mass percentages of the elements are mass % Na 22.99 g / 84.01 g x 100 27.36 %mass % H 1.01 g / 84.01 g x 100 1.20 %mass % C 12.01 g / 84.01 g x 100 14.30 %mass % O 48.00 g / 84.01 g x 100 57.14 % Answer mass % Na 27.36 %mass % H 1.20 %mass % C 14.30 %mass % O 57.14 % When doing mass percent calculations, its always a good idea to check to make sure your mass percents add up to 100% (helps catch math errors): 27.36 14.30 1.20 57.14 100.00 Percent Composition of Water Another simple example is finding the mass percent composition of the elements in water, H2O. First, find the molar mass of water by adding up the atomic masses of the elements. Use values from the periodic table: H is 1.01 grams per moleO is 16.00 grams per mole Get the molar mass by adding up all the masses of elements in the compound. The subscript after the hydrogen (H) indicates there are two atoms of hydrogen. There is no subscript after oxygen (O), which means only one atom  is present. molar mass (2 x 1.01) 16.00molar mass 18.02 Now, divide the mass of each element by the total mass to get the mass percentages: mass % H (2 x 1.01) / 18.02 x 100%mass % H 11.19% mass % O 16.00 / 18.02mass % O 88.81% The mass percentages of hydrogen and oxygen add up to 100%. Mass Percent of Carbon Dioxide What are the mass percentages of carbon and oxygen in carbon dioxide, CO2? Mass Percent Solution Step 1: Find the mass of the individual atoms. Look up the atomic masses for carbon and oxygen from the Periodic Table. Its a good idea at this point to settle on the number of significant figures youll be using.  The atomic masses are found to be: C is 12.01 g/molO is 16.00 g/mol Step 2: Find the number of grams of each component make up one mole of  CO2. One mole of CO2 contains 1 mole of carbon atoms and 2 moles of oxygen atoms. 12.01 g (1 mol) of C32.00 g (2 mol x 16.00 gram per mole) of O The mass of one mole of CO2 is: 12.01 g 32.00 g 44.01 g Step 3: Find the mass percent of each atom. mass % (mass of component/mass of total) x 100 And the mass percentages of the elements are For carbon: mass % C (mass of 1 mol of carbon/mass of 1 mol of CO2)  x 100mass % C (12.01 g / 44.01 g) x 100mass % C   27.29 % For oxygen: mass % O (mass of 1 mol of oxygen/mass of 1 mol of CO2)  x 100mass % O (32.00 g / 44.01 g) x 100mass % O 72.71 % Answer mass % C 27.29 %mass % O 72.71 % Again, make sure your mass percents add up to 100%. This will help catch any math errors. 27.29 72.71 100.00 The answers add up to 100% which is what was expected. Tips for Success Calculating Mass Percent You wont always be given the total mass of a mixture or solution. Often, youll need to add up the masses. This might not be obvious! You may be given mole fractions or moles and then need to convert to a mass unit.Watch your significant figures!Always make sure the sum of the mass percentages of all components adds up to 100%. If it doesnt, you need to go back and find your mistake.

Website Summary Essay Example | Topics and Well Written Essays - 500 words

Website Summary - Essay Example The Emperor was always an honorable man, who was never to inherit the throne. He started off with an oath called Wahlkapitulation, and ended either in death, resignation or removal of the Emperor. And he had priority over every Christian King. During a reign, the next ruler was called King of Romans. In case of the Emperor being unfit and no King of Romans, two Imperial Vicars had the ultimate authority. The Emperor had both a real and fake household consisting of the High Offices of the Empire. He had jurisdiction over a lot of aspects but had his limitations. Powers exercised by the Emperor alone, were called Jura Reservata. The title of Emperor was first used on Christmas Day 800, and was finalized in 812 by Byzantium. The title, Kings of Romans eventually lost charm and was later known as German King or Imperator. The Reichstag was the law-making committee of the Empire. It composed of: the Electoral Council, Council of Princes, and Council of Imperial Cities. State of the Empire was a member of the Reichstag. The owners of the land concerning to a State equally shared its vote in the Reichstag. Under certain circumstances, a land could stop being a State of the Empire. Different States had the right to become united with others. At first the vote belonged to the landlord, but later, only certain families had the right to vote. Elector Princes were responsible for selection of the Emperor, headed by the archbishop of Mainz, who dominated all Princes. Electors cast their vote personally, allowed others to do it, or sent an electoral body for the purpose. This was usually done within a month of the Emperor’s death. And the chosen Emperor was crowned by the three divine princes. The 2nd body of Reichstag composed of Princes, who voted individually, and Lords, who voted collectively. In the later years, very few Princes were given the right to vote at the Reichstag. On

Alshareef_ENVM510_M4GradedAssign Assignment Example | Topics and Well Written Essays - 1250 words

Alshareef_ENVM510_M4GradedAssign - Assignment Example Different types of bias that exist result in mistaken estimates of the exposures’ effects on the risk of the disease. In epidemiological studies, researchers encounter two types of primary bias: the selection bias and the recall bias. The selection bias arises where the relationship between the exposure and the disease is very different for those who participate in the study than for those who would be theoretical eligible for the study but do not participate. The common consequences for the bias in selection are the difference between exposures and outcomes for those who are eligible and for those selected for the study (Yarbro, Wujcik & Gobel, 2011). For instance, in the study, the difference in the number of people available for study and those targeted is quite significant. The estimated population exposed to benzene was 9,024 but only 3,249 participants were located. According to Friis & Sellers (2009), illnesses and death are possible reasons for this. This is most likely to result in inaccuracy. Recall bias results when the participants recall past exposures inaccurately. If the participants were not able to recall benzene exposures clearly, the results would be invalid. Some participants may also lie or choose to exaggerate the exposure levels for financial gain. Moreover, the methods used in collecting data may lead to inaccurate results if they had some errors. In the study, a misdiagnosis of people with leukemia or those exposed with benzene would occur. When the method of estimating the associations between leukemia and the exposure is inaccurate, the result would be either an under-estimation or over-estimation of the actual association (Yarbro, Wujcik & Gobel, 2011). According to â€Å"Threats to Validity† artcile (2013), â€Å"The prediction of the potential sources leading to selection bias is one way of reducing the

Compare and Contrast Paper Essay Example for Free

Compare and Contrast Paper Essay I have chosen to use Story of an Hour, written by Kate Chopin and The Necklace, written by Guy de Maupassant for this compare and contrast paper. My intentions are to show similarities as well as differences between these two pieces and provide comparison of the works to provide a deeper insight into the topic of this paper. The theme I find similar in these two pieces is greed: you should be happy with what you have. In both stories you have women that are not happy in their situations, seeming to always be wanting for more. While the stories are very different, they do have a similar message. Dr.  Emily Chen, PhD states:† that reading a literary text is part of a complex process that includes collaboration between the writer, the text, and the reader. Text is re-created every time someone new reads it, and it becomes, in the process, increasingly richer. Text is a stimulus that elicits responses from us based on our past experiences, our previous reading, our thoughts, and our feelings: the text acts on the reader and the reader interacts with the text†. (Chen, 2009). Each story, read by each person will most likely illicit a different view based on their life experience, mood, age and gender. â€Å"Your environment and personal experiences influence your response to stories. Whether you are aware of it or not, the lens through which you envision a story is filtered by insights you have gained from family traditions, religious beliefs, and critical life issues. Thus, interpretations of a story vary based on the readers age and breadth of experience. Emotions affect conclusions drawn from stories. Interpretations differ from culture to culture. †(Clugston, 2010). Reading each of these stories now, affect me differently than if I had read them ten, fifteen or twenty years ago. The Necklace and Story of an Hour are both short stories set in about the same time period, the late 1800’s, in private residences. The Necklace is a story about a woman, Madame Loisel that is unhappy with her simple life as a clerk’s wife. She is always daydreaming about the finer things in life and the riches that she feels that she is missing out on. â€Å"She suffered intensely, feeling herself born for every delicacy and every luxury. She suffered from the poverty of her dwelling, from the worn walls, the abraded chairs, the ugliness of the stuffs. † (de Maupassant, 1884). Madame Loisel’s husband, in an effort to try and bring her happiness, receives an invitation to a party with the elite townspeople. Still not happy because she did not have an appropriate dress to wear, Madame Loisel’s husband gives her the money he was saving for himself so she could go out and purchase a dress. Even then she is still not happy because she has no jewelry to wear with it. She asks her friend Madame Forrester to borrow her something appropriate and ends up borrowing a â€Å"diamond† necklace from her. Ultimately, the necklace is lost the night of the grand party. Madame Loisel and her husband end up working themselves to death for the next ten years to pay off the debt they incurred in replacing the necklace, which ended up being a fake in the end. Their life as they once knew it was over. Story of an Hour is a short story featuring Louise Mallard, an unhappy housewife with a heart condition. In the story she learns of her husband’s death and within minutes goes from weeping uncontrollably to happy and joyful. â€Å"She said it over and over under her breath: free, free, free! The vacant stare and the look of terror that had followed it went from her eyes. † (Chopin, 1884). Mrs. Mallard felt oppressed in her marriage, that her husband did not love her and found a sense of freedom from his passing. â€Å"She knew that she would weep again when she saw the kind, tender hands folded in death; the face that had never looked save with love upon her, fixed and gray and dead. But she saw beyond that bitter moment a long procession of years to come that would belong to her absolutely. † (Chopin, 1884). Ultimately, Mr. Mallard did not pass in the accident and when he came through the door and she saw him, Louise passed right then. Each story features an unhappy woman as the main character. Madame Loisel in The Necklace is unhappy with her financial situation, always fantasizing about the finer things in life. Louise Mallard in Story of an Hour is an unhappy housewife with a heart condition, feeling oppressed in her marriage. In the end, both women pay a price for their wants: Madame Loisel to be wealthy or seen as wealthy pays by having to sacrifice her life to work twice as hard to repay a debt. Louise Mallard wanting her freedom finally receives it when she hears her husband has been killed in an accident, only to lose it with her death as he actually walks in the door. Foreshadowing is used in both these stories as well. Foreshadowing is described in our textbook as:†A technique a writer uses to hint or suggest what the outcome of an important conflict or situation in a narrative will be† (Clugston, 2010). Foreshadowing gives us some clues as to some of the events that will may possibly unfold in the stories. In The Necklace, the line It was not I, madam, who sold this necklace. I only supplied the case. (de Maupassant, 1884) provides a small hint that the necklace may not in fact have been genuine diamonds. In Story of an Hour, the simple fact that the opening line stated Louise Mallard had a heart condition I feel, provided a clue right away as to the fact she would die in the story. The line â€Å"someone was opening the front door with a latchkey. † (Chopin, 1894), also gives a clue that she could be surprised enough to have her heart fail. â€Å"There was something coming to her and she was waiting for it, fearfully. What was it? She did not know; it was too subtle and elusive to name. But she felt it, creeping out of the sky, reaching toward her through the sounds, the scents, and the color that filled the air. † (Chopin, 1894). This line, I feel, shows that Loise may even have felt her impending death. Possibly the reference in the line â€Å"But she felt it, creeping out of the sky, reaching toward her through the sounds, the scents, the color that filled the air. † (Chopin, 1894), could be a reference as to Jesus coming to take her to heaven. Irony takes place in both of these stories as well. Irony is defined in out textbook as: â€Å"A discrepancy or contradiction occurs between what is expected to happen and what actually happens in a situation (situation irony) or in an expressed statement (verbal irony). † (Clugston, 2010). Irony is shown in The Necklace when Madame Loisel runs into Madame Forrester on the street. Her friend did not recognize her because she had aged so much from all the extra work she had to do to pay her debt. They have a conversation about the necklace and how she had lost it and replaced it, I brought you back another just like it. And now for ten years we have been paying for it. You will understand that it was not easy for us, who had nothing. At last, it is done, and I am mighty glad. (de Maupassant, 1884) and Madame Forrester replies Oh, my poor Mathilde. But mine were false. At most they were worth five hundred francs! (de Maupassant, 1884). Madame Loisel had the exact opposite of the life she had fantasized about. Irony is shown in Story of an Hour by the fact that Louise was so elated at the thought of her new found freedom that he started visualizing her future alone and thought â€Å"It was only yesterday she had though with a shudder that life might be long. † Little did she know her life would end up shorter than she could imagine. Both of these stories represent death in the way that Madame Loisel and her husband’s life as they knew it died the night the necklace was lost. Louise Mallard simply died, I feel, from seeing her freedom being taken away by her husband still being alive: her heart simply could not take it. She not only lost the freedom she so longed for when her husband walked through the door, death made it impossible for her to ever have that freedom. These stories hold differences as well. The Necklace is set in Paris and spans years while the Story of an Hour does not give an exact place but is most likely set near where the author lived in St. Louis, Missouri and only denotes one hour of time. In The Necklace, Madame Loisel’s husband is always trying to make her happy, first by bringing her an invitation: But, my dear, I thought you would be pleased. You never go out, and heres a chance, a fine one. I had the hardest work to get it. Everybody is after them; they are greatly sought for and not many are given to the clerks. You will see there all the official world. (de Maupassant, 1884) and giving her money to buy a dress. Even though Madame Loisel is unhappy with her financial situation, it is never implied that she is unhappy with her husband. In Story of an Hour however, it is implied that Louise Mallard is unhappy in her marriage and she did not feel loved by her husband, â€Å"the face that had never looked save with love upon her†. (Chopin, 1894) nor did she love him, â€Å"And yet she had loved him—sometimes. Often she had not. What did it matter! † (Chopin, 1894). I feel that the only time Louise Mallard is truly happy is when she thinks she finally has the freedom to do whatever she wants. Each of these stories has women represented in different ways, most likely because they were written by different gendered authors. Story of an Hour was written from a female point of view and The Necklace was written from a male point of view. The time frame in which these stories were written is a significant factor in the style they were written. The late 1800’s was the beginning of the Women’s Movement. Many women longed for freedom, and men still viewed them as property. Kate Chopin was called a Liberationist during this time. Lewis Leary speaks of her writings in that â€Å"she wrote also of people (mostly women) caged by convention or lured toward freedom which brings at one time happiness, at another disaster or rebuff. † (Leary, 1970). He also discusses her personal views during this era. †Ms. Chopin was in revolt against tradition and authority. She saw sex as something which could or could not be conjoined with love or marriage, and she daringly – how daringly for her time and place! – undertook to give the unsparing truth about woman’s submerged life. † (Leary, 1970). In Story of an Hour, Louise Mallard is a woman who feels oppressed in her marriage and longs for freedom. In The Necklace, written from male point of view, portrays Madame Loisel as a greedy, materialistic woman worried about status and not happy with what she has. â€Å"Since early times, women have been uniquely viewed as a creative source of human life. Historically, however, they have been considered not only intellectually inferior to men but also a major source of temptation and evil. In Greek mythology, for example, it was a woman, Pandora, who opened the forbidden box and brought plagues and unhappiness to mankind. Early Roman law described women as children, forever inferior to men. † (WIC, 1994). Most men during this period felt women were inferior and their place was as a homemaker. They were considered the weaker sex and had few rights and Maupassant was no exception. According to Karen Bernado â€Å"He enjoyed visiting brothels, and his easy familiarity with prostitutes is reflected in stories such as Boule de Suif Ball of Fat, a quasi-endearing nickname for a voluptuous whore. He recognized how people can be brought down by vanity, a situation depicted in his famous story The Necklace. And he was fascinated with humanitys darker side, as we learn from his masterful character study of an effeminate military officer in Mademoiselle Fifi. His lifestyle, however, was to prove de Maupassants undoing; he died insane and far too young from complications brought on by syphilis. †(Bernardo, nd). He viewed women as nothing more than objects. Maupassant was â€Å"a classicist by his nearly exclusive study of the subject of man, concentrating on the rational man. † (Moore, 1918). Some of the qualities credited to him are realism and impersonality. â€Å"Maupassant is a realist so long as, from the point of view of a detached observer. † (Moore, 1918). I feel that a womans’ role in the 1890’s affected the way Maupassant wrote this story. The relationship between content, form and style in these two stories are similar in many ways. Our textbook says: †Stories also reflect culture. The term culture refers to common characteristics of a group or a region. Culture is never static; it is a changing phenomenon, constantly reconfigured by human behavior, language, laws, events, patterns, products, beliefs, and ideals. To put it simply, culture refers to a way of life, an ethos. Writers often reflect a particular culture through the setting of a story or the spirit of the characters lives—providing insight, for example, into Southern culture, post–World War I culture, or global culture. In this way stories preserve culture: they freeze moments in time and create cultural awareness. †(Clugston, 2010). I believe both of these stories reflect the culture of the late 1800’s, from very different viewpoints, male and female, but provide a similar morality lesson. Both are short stories and contain a set up, build up and payoff. Short stories have a plot with conflict–driven, tied–together actions and events, a setting, clear time frame, characters, point of view, a theme and features that include tone, irony, and symbolism. Knowing or not knowing the terms presented in this paper does not help or hinder a personal connection someone may have with a particular piece. I know for myself, the personal message I received from these stories, was a reflection on my life and personal experiences. I see people ungrateful for what they have daily. I was one of those people once, a long time ago. When we long for things we do not have, it keeps us from seeing and appreciating what we do have. You get caught up in things, and become willing to lie, cheat, steal, to do whatever it takes to get what you want. Imagine if Madame Loisel had just been content with being invited to the party and not worried about a dress and jewelry? Or what if she had just told the truth about losing the necklace? She would probably have not had to work the next ten years and been able to enjoy life. Socrates once said â€Å"He who is not contented with what he has, would not be contented with what he would like to have. † The bible contains many parables about it as well and Proverbs 15:27 states â€Å"A greedy man brings trouble to his family, but he who hates bribes will live. † As you can see, there are many similarities and differences between the short stories The Necklace and Story of an Hour. I feel one important message contained in these to be happy with what you have, because greed will get you in the end, and both characters paid a price for their greed. If Madame Loisel had been happy with her life as it was, her husband would have never felt the need to acquire the invitation to the party, which ended up costing them years of their lives as well as money. For the next ten years Madame Loisel had a life less than what she started with, a big contrast to the life she fantasized about. Louise Mallard was unhappy in her marriage. Thinking she finally had her freedom when she thought her husband had been killed, she was overjoyed; only to have her heart give out when she found out her husband was still alive. We all should be careful what we wish for because we might just get it. References Chen PhD, E. (2009). The Reader-Centered Approach to Literature. Retrieved from http:/www. litguide. press. jhu. eduwww2. nkfust. edu. tw/~emchen/CLit/teach_reader- centered. htm Clugston, R. (2010). Journey into Literature. Bridgepoint Education, San Diego. Groden, M. Kreiswirth, M. and Szeman, I. 2005-2012. The John Hopkins Guide to Literary Theory and Criticism. Retrieved from http:// www. litguide. press. jhu. edu Leary, L. Kate Chopin, Liberationist? The Southern Literary Journal, Vol. 3, No. 1 (Fall, 1970), pp. 138-144. Retrieved from JSTOR online Ashford University. Moore, O. The Romanticism of Guy Maupassant. PMLA, Vol. 33, No. 1 (1918), pp. 96-134. WIC, 1994. Womens’ History in America. Retrieved from http://wic. org Retrieved from JSTOR online Ashford University.

Lisa Fraziers The Pact :: Lisa Frazier The Pact

Lisa Frazier's The Pact My father's family lived in New Jersey when my dad and his three brothers were just blooming adolescents. Their parents were the product of the cocktail generation, and the Irish tendency towards alcoholism was augmented by that social niche. Despite the arguments and drinking, Mary and Jack wanted to make sure their children got the best possible education. The boys were sent to Catholic schools, and once they graduated were forcefully directed down a collegiate path. The brothers gave each other support throughout the years, but what they did with that support behind them was up to each individual. All four of the brothers went on to higher education, but their choices there and the lives they'd lead thereafter were all rather different. The doctors in the Pact, a book about close friends using a promise to unite the and motivate eachother to succeed, grew up where my father and his brothers did, but in a very different time. Much like my father's family, they were to face their own individual obstacles and make their way to higher education and their lives beyond. Both had parents with little money and received the best education that could be provided, and both would face elements in their lives that could change it. Before further comparison the lives of Tom, Bill, Pat, and Tim should be discussed. My father, Tom, was the eldest brother and was the first to attend college. He had been an alter boy in high school and a football player. When it came time for him to attend college he chose Millersville University . There he played football and was well known as a student who knew how to throw a party. Two years into his college career he decided to go into the navy. After serving his time there he went back to Millersville only to drop out near the beginning of his senior year because he found college to be â€Å"boring†. To my father there is nothing worse than being bored. His biggest accomplishment in college, as far as he saw it, was when trying to write an original poem in a certain style on one of his English finals, he wrote a limerick instead which went as follows:

Differences between Quantitative and Qualitative Research Essay

Quantitative research – is a formal, objective, systematic research which bases on precise figures. While conducting such kind of research, an investigator collects and analyzes data and statistics. The main purposes of applying quantitative method of research are: description of variables; examination of relationship among variables; determination of cause-and-effect interactions between variables (Burns & Grove,2005). Qualitative research – in contrast to quantitative, is a kind of research which mainly concentrates on observations, questionnaires, reports and other ways of subjective investigations. The key features of qualitative research are: focus on meanings, perspectives and understandings; emphasis on process; inductive analysis, and grounded theory (Woods, 2006). The basic differences between quantitative and qualitative research lie in methods and instruments they apply, types of data they collect and generate, in their main perspectives. The instruments used in quantitative research are strict about extracting information and dividing it into categories. Quantitative methods are highly structured and include various surveys, questionnaires, and structured observations. In qualitative research, more flexible and frequentative instruments are applied. Qualitative methods, unlike quantitative ones, are semi-structured. To these methods belong interview, focus group, questionnaire, and participant observation. Quantitative research, in contrast to qualitative, operates with numerical data. Qualitative research, as a rule, uses textual data (Mack, Woodsong, et al., 2005). The most important feature which differentiates one research from another is flexibility. Usually, the procedure of quantitative research is prescribed in advance. Therefore, it excludes any unforeseen changes during the process of research. For instance, the questions in quantitative research are well thought-out, concrete, and closed. Moreover, the order of questions is also fixed. In such a way, quantitative research, due to its inflexibility, makes meaningful contribution to common investigation. The stages of qualitative research may be changed during the research procedure. The questions in qualitative research are mostly open. It enables the participants to give more reasonable answers and sometimes, even to go into detail. Therefore, spontaneity became a distinctive feature of qualitative research, which made the process of research less formal (Mack, Woodsong, et al., 2005). References Burns, N., Grove, S.K. (2005). The practice of nursing research: conduct, critique, and utilization (5th Ed.). St. Louis, Elsevier Saunders. Retrieved from http://www.researchproposalsforhealthprofessionals.com/definition_of_quantitative_resea.htm Mack, N., Woodsong, C., MacQueen, M. K., Guest, G., Namey, E. (2005). Qualitative research methods: A data collector’s field guide. Retrieved from http://www.fhi360.org/nr/rdonlyres/emgox4xpcoyrysqspsgy5ww6mq7v4e44etd6toiejyxalhbmk5sdnef7fqlr3q6hlwa2ttj5524xbn/datacollectorguideenrh.pdf Woods, P. (2006). Qualitative research. Retrieved from http://www.edu.plymouth.ac.uk/resined/qualitative%20methods%202/qualrshm.htm

Marketing plan Essay

This Report presents the strategic Market entry plan of Victoria Secret in Singapore. Victoria Secret is an American brand owned by Limited Brands Company with retail of Lingerie, Women’s Wear and beauty products with annual revenue of USD 8. 7 billion and market share of over 50 percent in North America. It was launched in 1970 by Roy Raymond who started this chain when he had nightmare experience while showing Lingerie for his Wife. He believed that â€Å"Underwear† is not just an Innerwear but can be converted into a Fashion product by tuning in proper colours, styles and patterns and make a product a sex symbol. As it caters to large market in its home country it has been strongly based but now for better growth and more returns Victoria secret has started International expansion. It is one of the fastest growing Lingerie products under Limited Brands Company Umbrella and contributing more than 40% of profits. 1000 number of Stores give strong presence to Victoria Secret and Online shopping ads to the charm. Victoria Secret invests heavily on Advertising with USD 65 Million average for year. The brand symbolizes romance, class, love, desire and romantic moments. They marketed these products by show casing their products with angel looking models breaking ice of set standards of modelling. It is one of the most watched and appreciated Fashion Shows of the world and features world’s best Supermodel as there showstopper creating a feel of sensation in female gender. The brand also took lines from Dove Advertisements by redefining beauty and showing the product users with boosted confidence and sexier looks. The company has done horizontal integration by expanding product range from Lingerie products only to cosmetics, women wear and cosmetics. The appealing brand image gave quick returns on the new product range and helping Victoria Secret in capturing new markets at higher pace. Also what is helping Victoria Secret is its excellent supply chain and IT collaboration which have helped in cutting down overheads. As companies are looking for growth and stability the expansion into Asian market is unavoidable so is for Victoria secret. Singapore being expanding and booming economy can be next destination for Victoria Secret. Singapore also has high fashion conscious population with high income. Singapore being financial hub and supply chain hub is residence for people who have highest per capita expenditure on luxury brands in all segments. In Asia, Singapore boosts for being top market for growing luxury brands. Country also boosts strong tourism and having largest malls in South east Asia helps cater to being selected as best destination in Asia for expansion. Being business friendly government adds to positive of Singapore. Business environment Factors Demography Population rose 2. 5% in 2012. Total population was 5. 4 Million. The Demography of Singapore consists of mix of Chinese, Indians and Malays which account for 74 %, 9 %, and 13% respectively with maximum population between 20-64. Singapore also is world tourist attractor and counts for approx 12 million tourists a year. Total female population is approx 50% and this results in large market size. Female also play dominant role in the society as they also earn. This results in freedom of females and opportunity for them to satisfy their needs. Political Stability Singapore the synonym for freedom to do business was ranked in top 10 best countries to start business. It takes 3 Days on average to start business in Singapore and this is result of stable political System in the country. It has been ranked among top countries for business environment for consecutive 14 years setting benchmark. Singapore is worlds one of the least corrupt country in the world. It ranks 1’st in corruptions perception Index, 2013. The political Stability in the country has provided the most stable economy in South East Asia. Economy The Economy of Singapore is strong with 5. 1% in 3’rd of 2013. The Gross Domestic Product (GDP) in Singapore was worth 274. 70 billion US dollars in 2012. The Expected Net GDP for Singapore is expected to beat market trends and grow more positively in 4’th quarter. The Economy is supported by FDI, skilled labour and fully planned and excellent Infrastructure. The Rising economy has lead to rising per capita income. With the current economic scenario Singapore will attract more youth and global players which will bring more fashion conscious society which will indeed help growth of luxury segment. Industry With rising brand conscious population and trending international brands today brand is equally important for innerwear as is for outer wear. This was proved by growth of this segment industry even during depression of 2008. The rising economies of scale and large production numbers has led to reduced price of product which has increased demand and purchasing capacity. The following factors have contributed largely for growth of this industry: 1) E-Commerce: With rising e-commerce trend and more sophisticated players coming in picture the market has been taken by storm by these players. The customers have not fallen but E-commerce has attracted more customers because of easy access and getting products sitting home. Singapore boosts well E-commerce network with many local players in market along with international Players. The E-commerce has led to fall in prices of product as it involves lesser overhead costs. Association with global E-Commerce players has helped Victoria Secrets attain marvel in other countries and can do the same in Singapore also. 2) Sophisticated Supply chain: With rising use of Sophisticated IT tools for inventory planning, forecasting, Designing and scheduling has helped to reduce costs and development of industry in total. Many Global Brands with innovation in Supply chain have set example for the world. Singapore boosts excellent supply chain network and being Supply chain Hub is excellent destination. Market Analysis Singapore Market size Increase in Per capita income has led to entry to Luxury and premium brands coming in Singapore. The Size of market is expanding and will have higher success rate in coming years. The Table Below shows the growth of Women’s Inner-ware in Singapore. Source: Euro monitor International from trade associations, trade press, company research, trade interviews, trade sources a) Target Females in Age group of 18-50 which means 200,000 females. Middle and Upper Class Tourists Young and Brand Conscious Generation. Competition Triumph , Aerie , Calvin Kline , Armani , Sorella , Etam , La Perla Adore-Me offers direct-to-consumer lingerie at about half of Victoria’s Secret prices Intimint asks customers to take a quiz and sends them new lingerie selections every month, based on their preferences True ; Co. sends women five bras a month, giving them the option of keeping what they like and sending back what they don’t. Low Price and high variety local Players who have well established network in Singapore c) Porters 5 Forces 1) Supplier Power: LOW, As Victoria Secret has Production facilities in Thailand and India the supplier Power is very low. Buyer Power: HIGH, As Singapore already has high end Lingerie brands in its vicinity the Customers have wider options and can shift their preferences. The market has both lower prices segment and more premium segment. 3) Competitive Rivalry: HIGH, As Singapore already houses Premium Luxury lingerie brands who have worldwide recognition, Victoria Secret has high competition. 4) Threat of substitution: HIGH, The price range plays critical role as Victoria Secret has Competition with lower, same and high price range Products. 5) Threat of New Entry: LOW, Being well established worldwide name has its own fan following which attracts masses. New entries will take time to create impact and in that mean Time Victoria secret can come up with Contingency plan. Landscape a) Independent Women: Singapore being modern and economically sound has Independent women who earn well and spend well. This has led to brand conscious population b) Internet Penetration and Media sensitivity: Singaporeans are always connected to Internet. This has led to Strong E-commerce market here. The Media plays important role as Singaporeans try new western brands more frequently and invest heavily in it if the like the brand . Population Mix: Being strong economy Singapore has attracted  nationalities from various countries which have brought in sense of fashion, demand for authentic classy items. This Demand is of high end products. d) Location: With production plants in nearby countries such as Thailand and India and Strong Supply chain hubs the Location is also ideal. Singapore being small can’t accommodate Production facility so being centre for supply chain helps. ENTRY IN SINGAPORE: MARKET FEASIBILITY STUDY Design Victoria Secret is renowned for its strong designing team which comprise mixture of people around the world to understand each geographic trend. Once they understand the trends they create new trends in the market. It defines Sexiness as youthful, mature, energetic, adorable and intimate. The competitors have targeted another value like Triumph emphasises on Simplicity. Victoria Secret will benefit from point that Singapore is mix of many. The Design Teams have large market size which they can target with larger variety. Bold and Loud Brand Promotion This brand brings sense of comfort and pride among women. This is reflected in there promotion activities. The brand highlights the beauty of every individual and helps concealing imperfections with its unique designs. It is most bought product by models. Their Catalogues feature world’s hottest and sexist women in the world. Singaporeans are vivid about Fashion and Luxury products. With Rising Per capita income and proper promotion by hiring trending models of Singapore Victoria Secret can target masses. The Footfall in malls is one of the highest in Asia which can contribute to high sales if located at proper places. Rapid Growth of High-end Female Market Women are booming rapidly in Singapore who are either in White collar jobs, Leaders, Elites, working in Multinationals, entrepreneurs etc. These women have decent jobs, High disposable income and strong purchasing power. Maximum percentage of Women are highly educated. They are open and eager to accept and use trendy and fashionable Products with good quality. They Care about their Lifestyles, Health and bodies. This is supported by fact that Singapore has low obesity Rate of 7. 3 % in females and ranks much below America where obesity is 35. 5% in females. As women consider themselves independent and delicate it is highly possible for them to spend a remarkable amount of income on underwear and branded lingerie for self rewards. This will help Victoria Secret to enter the market easily and reap Benefits of growing and educated economy. Price Barriers and Distribution Channels Normal bra Ranges from 40-80 USD in US which reduces to almost half during sales. Singapore can also cater to demand with same or lesser Price as there are production facilities in India and Thailand. This will help in taming local players who play games of lower prices. Price would not be a Barrier for Victoria Secret to enter into Singapore. Having strong supply chain network with both these countries and being placed near the demand can be met. The Retail Distribution channels are strong and can be built easily in Singapore owing to small country size and Strong local infrastructure. Being Business friendly environment will help Victoria Secret to Establish Strong Distribution channels in Shorter Periods. Overview Retail market in Singapore is up by 3. 3% in August 2013 is back on track after falling slightly. Total number of Retailers in Singapore is more than 30000 with less than 1% for Lingerie Products. The Scope of market is high. Singapore is heavily sustained on Imports from US, Malaysia, Thailand and Australia. Market Challenges and Opportunities Singapore has tightened foreign nationals working in labour market and this has led to increase in labour markets. The Rentals have gone for toss and are very high. The overheads cost the most for setting up business in Singapore. Being business friendly country the market attracts large number of players who provide cheap products, copied items from various world renowned brands. With challenges are opportunities also, being supply chain hub the country can act as stepping stone to enter bigger markets like of china. The Strong judiciary System and quick decision making helps to curb challenges faced such as intellectual copyrights and those related to design copying. SETTING UP RETAIL OUTLET IN SINGAPORE 1) Documents Required for Registration The following documents/information is required for registering a Singapore branch office: a) A certified copy of the Certificate of Incorporation of the foreign company. b) A certified copy of Memorandum and Articles (MAA) of the foreign company. c) Particulars of the directors of the foreign company. A memorandum of appointment and details of at least two persons resident in Singapore who will act as the agents for the Singapore branch office. e) A memorandum executed by or on behalf of the foreign company stating the powers of the local agents. f) Details of the registered office address in Singapore 2) Registration Procedure and Timeline The professional firm hired to handle the branch office registration will take care of all the necessary registration formalities. No physical visit of company executives is required from headquarters. The registration process consists of two basic steps: 1) Name approval 2) Entity registration. The name for the Singapore branch must be the same as that of the parent company. It will generally be approved unless it is identical to any existing company name or is vulgar in nature. Assuming necessary document are ready and there are no delays in the name approval process, registration of a Singapore branch can be completed in 1-2 days. The company registrar will send an email notification confirming the registration of the Singapore branch 3) Retail Outlets – Key Facts and Requirements a) Business Incorporation: Before one can begin operations, retail outlet must first be registered with the Singapore Companies Registrar, ACRA. This involves just two procedures that can be completed online within 24 hours. It is best if retail outlet offers unique products and services that are not currently available in Singapore’s colourful retail market. b) Approval for Premises: One must ensure that intended business premise is an approved location for retail business. To have retail outlet in a conservation building or private property, approval from the Urban Redevelopment Authority of Singapore (URA) is required for making additions or alterations to the premises. A Fire Safety Certificate from the Singapore Civil Defence Force (SCDF) must be obtained to verify that retail outlet meets all fire safety requirements. If outlet is located in a shopping mall, the landlord may expedite the necessary approvals for you. 4) Licenses for Setting Up a Retail Outlet in Singapore Depending on the nature of the merchandise or products offered by retail outlet, apply for the relevant licenses. If outlet offers products which can affect human health and safety, relevant licenses may be required. To Import and sell cosmetics products domestically, notify the Health Sciences Authority (HSA) before placing the product in the market via the HSA’s PRISM site. The fee for the notification of cosmetic products is pegged to each product’s risks and variation (colour etc). 5) Hiring Staff Starting a retail outlet or franchise means that one may need to bring on board employees from home country to oversee operations. If one intends to employ or transfer employees from home country, apply for the relevant Singapore employment pass on their behalf. The Singapore employment pass is however subject to approval by the manpower authority and must meet Singapore’s new productivity vision. 6) Taxation of Singapore Branch A Singapore branch is generally considered a non-resident company for tax purposes. Non-resident companies are not eligible for tax benefits resulting from available tax incentives and tax treaties meant for resident companies.   Annual Filing Requirements Section 373 of the Companies Act requires a foreign company to file its Annual Report and the audited accounts of its Singaporean branch office within two months of its Annual General Meeting, or within 7 months from the  end of its financial year whichever is earlier. Also, each Singapore branch is required to file a Tax Return on an annual basis. MARKET ENTRY STRATEGY Victoria secret can enter Singapore Market in following ways: American exporters use agents or distributors to serve the Singapore market and other markets in Southeast Asia. Singapore firms are aggressive when it comes to representing new products and usually respond enthusiastically to new opportunities. Singaporean companies are open to joint venture proposals. Price, quality and service are the main selling factors in Singapore. Prospective exporters to Singapore should be aware that competition is strong and that buyers expect good after-sales service. Selling techniques vary according to the industry and product, but are comparable to the techniques used in any other sophisticated market. It is also important for U. S. firms to visit their representatives and maintain a good relationship with them. Victoria Secret has expanded in Maximum countries with 100% ownership strategy expect countries where it is difficult or impossible. As Singapore is business friendly and Provides Option for 100% investment Victoria Secret should come as 100% subsidiary. RECOMMENDATIONS 1) Enter the Singapore with 100 % subsidiary 2) Launch all product range in one go from Innerwear, shoes, cosmetics and clothes. 3) Target Shopping Centres for their retail operations for better Visibility 4) Promotion using both international and domestic models for better appeal 5) Enter with 2-3 Stores in Initial Phase for better understanding and Expand Further after setting customer base 6) Join hands with E-Commerce industry both domestic and International to promote brand 7) Target not only Young but also Middle age and Old age 8) High Variety and Utmost quality to remain Core of Business in Singapore also 9) Customized Marketing using social media and Electronic Platform 10) Customized Designs for Singapore Customers as per their taste and like 11) Customer Engagement using print media 12) Virtual Trial Rooms and trained Women staff for guidance on shape and size

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